Scotch'n'Soda Theatre
Spearheaded rebranding initiative for Scotch’n’Soda Theatre at Carnegie Mellon University. Worked with the Board of Directors to develop a more youthful, lively, and polished brand to present on campus, in print, and online – a much needed upgrade from pre-existing branding that was dated and inconsistent (with a color palette that too often evoked associations with Halloween).
Led graphic and layout design across print, digital, apparel, and web. Collaborated closely with Scotch’n’Soda webmaster, Grant Seastream, to overhaul the theatre’s website. Created and curated photographs of stage productions and social events for use in promotional materials. Elevated the theatre’s overall design standards.
This project was part of a larger campaign to update all of Scotch’n’Soda Theatre’s public facing assets, which included a dramatic increase in activity and engagement on company social media accounts, particularly Facebook and Instagram.
Website
Swag
Newsletter
Recruitment Info Cards
Pre-existing Assets
Below are examples of Scotch’n’Soda Theatre’s promotional assets prior to rebranding, including the old website, t-shirt, recruitment calendar, and newsletter.
